Cultivation Theory:- Concerned with the effects of television programming on the attitudes and behaviour of the american public findings suggest that those that watch more television perceived the real world as it is portrayed on the television (the mean world syndrome).
Copy Cat Theory:- Relates to how something is publicised in the media and findings suggest that the public naturally copy what they see to gain the quantiles etc of those that appear on screen. such as copy cat murders etc.
Hypodermic Syringe:- Audience passively receive information transmitted via a media text without any attempt on their part to process or challenge the data.
Desensitisation:- The over expose to varying behaviours on screen makes the audience immune to these and thus harder to chock. As a result the effects are generally move widely spread.
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